Logo combination method
Horizontal combination
The primary visual identity of Times Neighborhood shall be the standard logo, and the horizontal combination shall be of priority usage. It could only be used for internal promotions (company papers, work report PPT, etc.) The words shall not be used independently. Please keep the brand integrity, and use it flexibly on the basis of no violations to the brand visual identity.
Horizontal combination
Horizontal combination (monochrome version)
Vertical combination
If the display area allows, the vertical combination could be used. This identity could be used for We Media operation (such as profile image of public account or video account). Please keep the brand integrity, and use it flexibly on the basis of no violations to the brand visual identity.
Vertical combination
Vertical combination (monochrome version)
Horizontal combination with stock market information (Chinese)
This logo shall be used mainly for domestic publicity by peer industries, domestic media, and domestic investors (magazine covers, corporate magazines, bidding papers, media reports, etc.)
If the display area allows, the vertical combination could be used. This identity could be used for We Media operation (such as profile image of public account or video account). Please keep the brand integrity, and use it flexibly on the basis of no violations to the brand visual identity.
Regular standard logo (horizontal combination)
Regular monochrome logo (horizontal combination)
Horizontal combination with stock market information (English)
This logo shall be used mainly for overseas publicity by overseas investors (prospectus covers, overseas magazine covers, etc.)
Regular standard English Logo
Regular monochrome English Logo
Vertical combination with stock market information (Chinese)
If the display area allows, the horizontal standard logo with stock market information could be used. However, this identity is seldom used.
Standard logo
Monochrome logo
Vertical combination with stock market information (English)
If the display area allows, the horizontal standard logo with stock market information could be used. However, this identity is seldom used.
Standard logo
Monochrome logo
Logo color specification
Logo standard color
Colors from the colored version of the logo are called standard colors. Standard colors of the identity play a major role in brand visual communication. As the right figure shows, standard colors are specified as follows.
- Pantone 200C
CO M1OO Y8O K20
R199 GO B37 - Pantone 黑C
CO MO Y8O K100
R35 G24 B21
Logo standard color
Colors from the colored version of the logo are called standard colors. Standard colors of the identity play a major role in brand visual communication. As the right figure shows, standard colors are specified as follows.
- Pantone 871U
C40 M42 Y60 KO
Rl69 Gl48 B108 - Pantone 877U
CO MO YO K30
R201 G202 B202 - Pantone 425C
CO MO YO KBO
R89 G87 B87
Standard font specification
Chinese
Source Han Sans is the special font for the Chinese brand name of Times Neighborhood. It is used for its brand products and VI. We shall follow brand font application codes specified in the right, to ensure brand integrity.
Fonts shall involve copyright issues, therefore, when using non-standard Chinese fonts, you must always confirm whether the copyright has been obtained, in order to avoid legal liability.
English
Gotham is the special font for the English brand of Times Neighborhood. It is used for its brand products and VI. We shall follow brand font application codes specified in the right, to ensure brand integrity.
Fonts shall involve copyright issues, therefore, when using non-standard Chinese fonts, you must always confirm whether the copyright has been obtained, in order to avoid legal liability.
Brand architecture specification
Branches and Affiliates
Secondary brand affiliates of Times Neighborhood include regional companies and extensional companies. There are two versions of logo application specifications for regional companies.
Application specification I
Used mainly for promotion materials, front-desk exhibition standard
Application specification II
Used mainly for some promotion material, profile of video account or public account
Secondary brand affiliates of Times Neighborhood include regional companies and extensional companies. There are three versions of logo application specifications for extensional companies.
Application specification I
Used without necessity to reveal the relationship between member enterprises of Times Neighborhood
Application specification II
Used with necessity to reveal the relationship between member enterprises of Times Neighborhood
Application specification III
Used with necessity to reveal the relationship between member enterprises of Times Neighborhood
Holding companies
There are three versions of logo application specifications for holding companies of secondary brands of Times Neighborhood.
Application specification I
Used without necessity to reveal the relationship between member enterprises of Times Neighborhood
Application specification II
Used with necessity to reveal the relationship between member enterprises of Times Neighborhood
Application specification III
Used with necessity to reveal the relationship between member enterprises of Times Neighborhood
Service concept and use specification
Standard ICON
Service was created. It is triggered by the active, strong desire of the provider. Based on the understanding for every client, those who have the courage to break the rules and are willing to challenge the difficulties provide real care and help, bring experiences beyond expectations, constantly challenge the industrial limits, and finally promote the social development. The service concept of Times neighborhood is "SERVICE".
Horizontal combination (simplified font)
Horizontal combination (complex font)
Vertical combination (simplified font)
Vertical combination (complex font)
Standard colors
The picture on the right shows standard colors of the Times neighborhood service concept. These colors could be used in any brand related derivatives.
- C12 M96 Y68 KO
R229 G22 B90 - C75 M9 Y51 KO
R0 G176 B152 - C6 M50 Y26 KO
R242 G157 B162 - C6 M22 Y87 KO
R253 G210 B18
Brand Proposition Use Specification
Standard ICON
Real life feature creations. “Everyone is A Creator” is the brand appeal of Time Neighborhood. The icon is designed through font and color adjustment, in order to enrich visual impact and to bring out the idea that creation make life diversified.
Note: Vertical version is for special use only. Expect for road flags, the horizontal ICON is commonly used.
Horizontal version(commonly used)
Vertical version
Subtitle application specification
In order to better elaborate on the annual brand proposition of "Everyone is A Creator", two subtitles are specially designed, and used in different stages according to its text meaning, so as to carry the development concepts of two stages of the brand.
